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You know, several days ago Twitter released new app for iPhone and Android, and also shown new web design. All that was named “new new twitter” and they made very cool promotion video – go to space. So, I remember when Twitter has just released his first official app. And, truly specking it has enormously different than web-site. Today we have very similar web and mobile UI. And guess why do people displeased and complain about that changes? Why did it happened? Let’s discuss.
Back to users
Design has a rule: complicated stuff do failed. Twitter decided to follow this rule actively and that’s why. Today, when a lot of geeks and nerds have been using twitter for a long time, company needs new people in their user “troops”. Geeks can write their massages even don’t look at screen, but new users need some help and assistant. So this client was made only for new people in a goal to grow the number of active users. That’s it. Geeks will never leave twitter because they got the idea of micro massages, while the new users need to understand it.
When there are many things — it’s frightened
Well, just imagine, a new one downloads the app, launches it and … all tabs, accounts, hash tags, lists, search and other scary words just smashed his head with incomprehension. Being in his shoes I will run away as fast as possible. Complicated things are scary people and because of that Twitter hide some or even cut them. For example, these features disappeared from the app:
- Favstar integration (why do they need this, can you explain me?)
- Tweet translation
- Make a repost
- Copy links
- Address book integration
- Readitlater integration
- Ability to change font size
- Landscape mode
Lose some of this features is unacceptable for experienced user: as for me I will miss copy links one. Although, the person who has never heard about that features and his user experience is based on only on iPhone UI, he probably doesn’t have need of them at all. Other example is repost button. It dubs retweet button and for person who wants to recommend someone’s tweet is really hard to decide which one is the best.
So, new new Twitter is very very simple and light for perception. You don’t need to think how it works. It’s just simple and really convenient. Twitter is back to the gound to his first ideas; simplicity, quality and convenience. Bacause of that I suppose, that all remarks was made by people is really rude and this is cause of misunderstanding.
What’s cool in new new Twitter
As I said earlier new app is very simple. Next is new design: it similar to web one. And third is #Discover. By the way, #Discover also was criticized by geeks and was named as the most useless thing in the app. On the one hand I accept this opinion: I have the whole time line of information to read so why do I need more? But, on the other hand for new users this feature is really useful and wonderful. They on their starting point can find new people and stories to follow. Oh, and also in this tab there is search.
To sum it all up: this update is good, seriously, it’s not that bad. Don’t read that blaming articles around just give it a try. If you don’t like it you can always use something another: for instance Tweetbot. And I really proud that Twitter is developing. Nice job!
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